How to Promote and Grow Your Food Business

Promoting your food business takes time and effort, but with the right social media marketing strategy, you can keep your customers coming back and attract potential ones, too.

Designing your social media strategy

Make your business’s social media strategy a top priority. You’ll want to put in place a plan that is specific to your company, but the key is to be active and consistent. Touch base with your followers with plenty of posts. Use hashtags on Instagram and Twitter to stay engaged with users who have similar interests. Share pictures of new products, events, or restaurant specials.

Listening to your customers

The most valuable service you can provide your customers is to listen. Social media provides a platform for direct feedback from your customers. Listen to what they are saying and respond accordingly. You will find that your customer service is always improving as you work on developing relationships with your followers.

How to use Facebook, Instagram and Pinterest

Once you have the plan in place, it’s time to get out there and start promoting your food business. Fortunately, social media is a great tool for this. You’ll need to create a Facebook page, Instagram account and Pinterest board. Your Facebook page should be used primarily for interactions with your followers, reposting your latest blog post and running ads (if you’re on a tight budget). No one wants to follow an account that’s never updated so make sure you are posting at least once or twice per week.

The goal of your Instagram account is to share photos from the company’s day-to-day activities like new product development, team-building outings and field trips.

The word on food blogging

Much like with any business, the first step to success is a good plan. Your strategy for marketing your product should be centred around the customers you want to reach. For example, if you’re interested in reaching international consumers, you may want to create social media accounts on Instagram and Facebook. If you’re interested in targeting customers in another location of the country, consider setting up profiles on regional sites as well.

Digital marketing tips for growing your food business

Digital marketing is an essential aspect of any modern-day business. The key to success with digital marketing is knowing your audience and developing a strategy that addresses their needs. Increasingly, consumers are turning to social media for information about products and services. This is why it’s so important to have a strong presence on social media platforms like Facebook, Twitter, Instagram, LinkedIn, Airbnb, Google+, and Yelp.